| 1 |
Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd, Jr.
New York ; London : McGraw-Hill , c1963
|
| 2 |
Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter ; drawings by Robert Glaisek
New York : McGraw-Hill , [1964]
|
| 3 |
Motivation in advertising : motives that make people buy / Pierre Martineau
New York : McGraw-Hill , 1957
|
| 4 |
Innovation in marketing : new perspectives for profit and growth / Theodore Levitt
New York : McGraw-Hill , 1962
|
Mendeley出力
