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<図書>
The management of corporate business units : portfolio strategies for turbulent times

責任表示 Louis E.V. Nevaer and Steven A. Deck
データ種別 図書
出版情報 New York : Quorum Books , c1988
本文言語 英語
大きさ xv, 231 p. : ill. ; 25 cm
概要 The authors examine the reasons for the problems currently afflicting corporate America, particularly the loss of global competitive advantage, and review the track record of traditional strategic pl...nning and portfolio management. The problems of recent years, they demonstrate, have been caused when managers neglect to consider the current economic environment when developing strategic plans. They go on to offer a systematic approach to addressing the structural problems of traditional portfolio planning and present concrete proposals for generating increased business, establishing horizontal relationships, increasing commitment through long-term planning, and incorporating prevailing economic conditions into the business plan. Finally, the authors present a workable management system for the implementation of portfolio strategies in turbulent economic times that focuses on optimal use of corporate resources. Numerous case studies and figures reinforce points made in the text. 続きを見る

所蔵情報



中央図 3B 336.8/N 67-1/2 1988
068172188022064

書誌詳細

一般注記 Bibliography: p. [223]-224
Includes index
著者標目 *Nevaer, Louis E. V.
Deck, Steven A.
件 名 LCSH:Portfolio management -- United States  全ての件名で検索
LCSH:Strategic management -- United States  全ての件名で検索
分 類 LCC:HG4529.5
DC19:332.6/0973
書誌ID 1000538548
ISBN 089930284X
NCID BA04190670
巻冊次 : lib.bdg. : alk.pap ; ISBN:089930284X
登録日 2009.09.14
更新日 2009.09.14

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