Ronald series on marketing management

＜図書＞
Ronald series on marketing management

データ種別	図書
出版情報	New York : Wiley


1	Developing business strategies / David A. Aaker New York : Wiley , c1984
2	Consumer research for management decisions / Melvin Prince, with the collaboration of Irene A. Silbert New York : Wiley , c1982
3	Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives / Eugene J. Cafarelli New York : Wiley , c1980
4	Industrial marketing strategy / Frederick E. Webster, Jr 2nd ed. - New York : Wiley , c1984