Mendeley出力
＜図書＞
Diffusion of innovations
| 責任表示 | Everett M. Rogers |
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| データ種別 | 図書 |
| 版 | 3rd ed |
| 出版情報 | New York : Free Press London : Collier Macmillan , c1983 |
| 本文言語 | 英語 |
| 大きさ | xix, 453 p. : ill. ; 25 cm |
| 概要 | Since the first edition of this landmark book was published in1962, Everett Rogers's name has become "virtually synonymous withthe study of diffusion of innovations", according to Choice. Thesecond an... third editions of Diffusion of Innovations became thestandard textbook and reference on diffusion studies. Now, in thefourth edition, Rogers presents the culmination of more than thirtyyears of research that will set a new standard for analysis andinquiry. <P>The fourth edition is (1) a revision of thetheoretical framework and the research evidence supporting thismodel of diffusion, and (2) a new intellectual venture, in that newconcepts and new theoretical viewpoints are introduced. Thisedition differs from its predecessors in that it takes a much morecritical stance in its review and synthesis of 5,000 diffusionpublications. During the past thirty years or so, diffusionresearch has grown to be widely recognized, applied and admired,but it has also been subjected to both constructive and destructivecriticism. This criticism is due in large part to the stereotypedand limited ways in which many diffusion scholars have defined thescope and method of their field of study. Rogers analyzes thelimitations of previous diffusion studies, showing, for example,that the convergence model, by which participants create and shareinformation to reach a mutual understanding, more accuratelydescribes diffusion in most cases than the linear model.<P>Rogers provides an entirely new set of case examples, fromthe Balinese Water Temple to Nintendo videogames, that beautifullyillustrate his expansive research, as well as a completely revisedbibliography covering all relevant diffusion scholarship in thepast decade. Most important, he discusses recent research andcurrent topics, including social marketing, forecasting the rate ofadoption, technology transfer, and more. This all-inclusive workwill be essential reading for scholars and students in the fieldsof communications, marketing, geography, economic development,political science, sociology, and other related fields forgenerations to come.Copyright © Libri GmbH. All rights reserved.続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
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中央図 3C_74‐82 [文(人環)/社会] | 社会/1/1270 | 1983 |
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068052189027240 |
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書誌詳細
| 一般注記 | Rev. ed. of: Communication of innovations. 2nd ed. 1971 Bibliography: p. 414-439 Includes indexes |
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| 著者標目 | *Rogers, Everett M. |
| 件 名 | LCSH:Diffusion of innovations LCSH:Diffusion of innovations -- Study and teaching -- History 全ての件名で検索 |
| 分 類 | LCC:HM101 DC19:303.4/84 |
| 書誌ID | 1000486052 |
| ISBN | 0029266505 |
| NCID | BA04357211 |
| 巻冊次 | ISBN:0029266505 |
| 登録日 | 2009.09.14 |
| 更新日 | 2009.09.14 |