The Wiley marketing series

＜図書＞
The Wiley marketing series


1	Marketing Management New York : Wiley , 1964
2	Price policies and practices : a source book in readings / Donald F. Mulvihill, Stephen Paranka New York : Wiley , c1967
3	The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth New York : Wiley , [1969]
4	Macro marketing : a social perspective / Reed Moyer : pbk. - New York : Wiley , c1972
5	Introduction to marketing : an administrative approach / Harry A. Lipson, John R. Darling New York : Wiley , c1971
6	Marketing research : information systems and decision making / [by] Kenneth P. Uhl [and] Bertram Schoner New York : Wiley , c1969
7	World marketing : a multinational approach / [edited by] John K. Ryans, Jr., James C. Baker New York : J. Wiley , c1967
8	Retailing : concepts and decisions / Ronard R. Gist New York : John Wiley , [c1968]
9	Consumer behavior and the behavioral sciences : theories and applications / edited by Steuart Henderson Britt New York : John Wiley & Sons , 1966
10	On knowing the consumer / edited by Joseph W. Newman New York : J. Wiley , c1966
11	The Environment of marketing behavior : selections from the literature / [edited by] Robert J. Holloway, Robert S. Hancock 2nd ed. - New York : J. Wiley , c1969
12	Marketing management : a systems perspective / William Lazer New York : J. Wiley , c1971
13	Sales management / [by] George D. Downing New York : John Wiley , c1969
14	Corporate marketing planning / John M. Brion New York : Wiley , c1967
15	Science in marketing / George Schwartz, editor New York : J. Wiley , c1965