Mendeley出力
＜図書＞
Product juggernauts : how companies mobilize to generate a stream of market winners
| 責任表示 | Jean Philippe Deschamps and P. Ranganath Nayak |
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| データ種別 | 図書 |
| 出版情報 | Boston : Harvard Business School Press , c1995 |
| 本文言語 | 英語 |
| 大きさ | xii, 472 p. : ill. ; 25 cm |
| 概要 | According to the authors, how fast & how often a company can develop new products can determine whether or not it survives. Nayak & Deschamps integrate activities in R&D, strategy, product development... & marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups--employees, customers, & owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy & portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshalling resources, & facilitating the process. The book concludes by showing managers how to mobilize for large-scale & continuous organizational change & improvement. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
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中央図 自動書庫 | 509.5/D 64/1 | 1995 |
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068172195009268 |
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書誌詳細
| 一般注記 | Includes bibliographical references (p. [455]-460) and index |
|---|---|
| 著者標目 | *Deschamps, Jean Philippe Nayak, P. Ranganath |
| 件 名 | LCSH:Industrial management LCSH:Production management LCSH:Product management LCSH:Industrial management -- Case studies 全ての件名で検索 |
| 分 類 | LCC:HD31 DC20:658.5/6 |
| 書誌ID | 1000436434 |
| ISBN | 0875843417 |
| NCID | BA25127843 |
| 巻冊次 | ISBN:0875843417 |
| 登録日 | 2009.09.11 |
| 更新日 | 2009.09.11 |