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<図書>
The franchise paradox : new directions, different strategies

責任表示 Stuart Price
データ種別 図書
出版情報 London : Cassell , 1997
本文言語 英語
大きさ xxv, 614 p. : ill. ; 25 cm
概要 Literature on the subject of franchising is usually "how to" writing by lawyers and management consultants seeking to promote their own services, or narrowly focused academic writing from a marketing ...ackground with no ideas from the social sciences or the field or organizational theory. Price is a British authority in the field of franchising whose contributions have been both as a consultant and as an academic. His approach is multidisciplinary, and he examines in detail a range of sociological and organizational factors where others merely make simplistic proposals. Distributed by Books International. Annotation copyrighted by Book News, Inc., Portland, OR続きを見る

所蔵情報



中央図 自動書庫 673.32/P 93/19980688 1997
017211998006886

書誌詳細

一般注記 Bibliography: p. [547]-599
Includes indexes
著者標目 Price, Stuart
件 名 LCSH:Franchises (Retail trade)
LCSH:Turnover (Business)
LCSH:Business failures
分 類 NDC9:673.32
LCC:HF5429.23
DC21:658.8/708
書誌ID 1000416710
ISBN 0304333689
NCID BA32976255
巻冊次 ISBN:0304333689 ; XISBN:0304704687
登録日 2009.09.11
更新日 2009.09.11

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