Measuring advertising effectiveness

＜図書＞
Measuring advertising effectiveness

責任表示	edited by William D. Wells
シリーズ	Advertising and consumer psychology
データ種別	図書
出版情報	Mahwah, N.J. : L. Erlbaum Associates , 1997
本文言語	英語
大きさ	x, 408 p. : ill. ; 24 cm
概要	This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measurin... Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike. 続きを見る
電子版へのリンク	https://hdl.handle.net/2324/7418040

状態	巻次	所蔵場所	請求記号	刷年	文庫名称	資料番号	コメント	予約・取寄	複写申込	自動書庫
	: cl	中央図自動書庫	認知心理/W 57/M E	1997		005211997013567		予約・取寄		出庫可能	予約・取寄		出庫可能
	: cl	中央図自動書庫	674.1/W 57/1	1997		017211997012281		予約・取寄		出庫可能	予約・取寄		出庫可能

一般注記	"Includes edited versions of papers presented at the 1994 Advertising and Consumer Psychology Conference"--Pref Includes bibliographical references and indexes
著者標目	Wells, William D. Conference on Advertising and Consumer Psychology (1994)
件　名	LCSH:Advertising -- Research -- United States -- Congresses 全ての件名で検索
分　類	LCC:HF5815.U5 DC20:659.1
書誌ID	1000378233
ISBN	0805819010
NCID	BA31788715
巻冊次	: cl ; ISBN:0805819010 : pbk ; ISBN:0805828125
登録日	2009.09.11
更新日	2009.09.11