| 概要 |
Within the space of just a few years, the Internet has created new & revolutionary ways of exchanging information. The more than 100 million users worldwide connected to the 'web' are able to use it r...utinely for business & informal communication, for downloading information, & to shop for almost anything. The coincidence of economic interests inevitably gives rise to legal questions. A company which markets its products or services on the Internet & wants to avoid legal exposure has to deal with, inter alia, the following questions: . Does our advertisement on the Internet have to comply with the laws of every country where it can be received? . If so, what are the most important provisions & rules of unfair competition law of which we should be aware? . Do we have to respect all trademarks existing in these countries? . Can the company be sued in each of these countries? . How can the company be protected against 'domain name grabbing'? The aim of this book is to give practical & concise answers to these questions. It is the first survey of the rules applicable in almost all major European jurisdictions, the United States, & other countries. As such, it enables companies which use the Internet as a tool for their international marketing-and the advisors of such companies-to assess & reduce the risks of the advertiser facing litigation in the target countries. 続きを見る
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Mendeley出力
