Mendeley出力
＜図書＞
Skin trade
| 責任表示 | Ann duCille |
|---|---|
| データ種別 | 図書 |
| 出版情報 | Cambridge, Mass. : Harvard University Press , 1996 |
| 本文言語 | 英語 |
| 大きさ | viii, 211 p. ; 23 cm |
| 概要 | How does the notion of colorblind equality fit with the social and economic realities of black Americans? Challenging the increasingly popular argument that blacks should settle down, stop whining, an... get jobs, Skin Trade insists that racism remains America's premier national story and its grossest national product. From Aunt Jemima Pancakes to ethnic Barbie dolls, corporate America peddles racial and gender stereotypes, packaging and selling them to us as breakfast food or toys for our kids. Moving from the realm of child's play through the academy and the justice system, Ann duCille draws on icons of popular culture to demonstrate that it isn't just race and gender that matter in America but race and gender as reducible to skin color, body structure, and other visible signs of difference. She reveals that Mattel, Inc., uses stereotypes of gender, race, and cultural difference to mark--and market--its Barbie dolls as female, white, black, Asian, and Hispanic. The popularity of these dolls suggests the degree to which we have internalized dominant definitions of self and other. In a similar move, Skin Trade interrogates the popular discourse surrounding the trial of O. J. Simpson, arguing that much of the mainstream coverage of the case was a racially coded message equally dependent on stereotypes. Focusing on Newsweek and Time in particular, duCille shows how the former All-American was depicted as un-American. She explores other collusions and collisions among race, gender, and capital as well. Especially concerned with superficial distinctions perpetuated within the academic community, the author argues that the academy indulges in its own skin trade in which both race and gender are hot properties. By turns biting, humorous, and hopeful, Skin Trade is always riveting, full of strange connections and unexpected insights. How does the notion of colorblind equality fit with the social and economic realities of black Americans? Challenging the increasingly popular argument that blacks should settle down, stop whining, and get jobs, Skin Trade insists that racism remains America's premier national story and its grossest national product. From Aunt Jemima Pancakes to ethnic Barbie dolls, corporate America peddles racial and gender stereotypes, packaging and selling them to us as breakfast food or toys for our kids. Moving from the realm of child's play through the academy and the justice system, Ann duCille draws on icons of popular culture to demonstrate that it isn't just race and gender that matter in America but race and gender as reducible to skin color, body structure, and other visible signs of difference. She reveals that Mattel, Inc., uses stereotypes of gender, race, and cultural difference to mark--and market--its Barbie dolls as female, white, black, Asian, and Hispanic. The popularity of these dolls suggests the degree to which we have internalized dominant definitions of self and other. In a similar move, Skin Trade interrogates the popular discourse surrounding the trial of O. J. Simpson, arguing that much of the mainstream coverage of the case was a racially coded message equally dependent on stereotypes. Focusing on Newsweek and Time in particular, duCille shows how the former All-American was depicted as un-American. She explores other collusions and collisions among race, gender, and capital as well. Especially concerned with superficial distinctions perpetuated within the academic community, the author argues that the academy indulges in its own skin trade in which both race and gender are hot properties. By turns biting, humorous, and hopeful, Skin Trade is always riveting, full of strange connections and unexpected insights. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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pbk | 中央図 3C_40‐47 [教育[比研](人環)] | 比研/302.6A/27 | 1996 |
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007211996003314 |
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書誌詳細
| 一般注記 | Includes bibliographical references (p. 175-202) and index |
|---|---|
| 著者標目 | *DuCille, Ann |
| 件 名 | LCSH:United States -- Race relations
全ての件名で検索
LCSH:Marketing -- Social aspects -- United States 全ての件名で検索 LCSH:Popular culture -- United States 全ての件名で検索 |
| 分 類 | LCC:E185.615 DC20:305.8/00973 |
| 書誌ID | 1000364022 |
| ISBN | 0674810813 |
| NCID | BA33544245 |
| 巻冊次 | : cloth ; alk. paper ; ISBN:0674810813 : pbk ; ISBN:0674810848 |
| 登録日 | 2009.09.11 |
| 更新日 | 2009.09.11 |