Mendeley出力
＜図書＞
Buy this book : studies in advertising and consumption
| 責任表示 | edited by Mica Nava ... [et al.] |
|---|---|
| データ種別 | 図書 |
| 出版情報 | London ; New York : Routledge , 1997 |
| 本文言語 | 英語 |
| 大きさ | xii, 355 p. : ill. ; 24 cm |
| 概要 | "Buy This Book" brings together an outstanding international collection of writings on advertising and consumption. Contributors from Britain, Europe and the United States consider the history, indus...ry practices, textual strategies and public consumption of advertising and changes in consumer imagery and identity. The contributors look at such issues as British and American consumption in the post World War II world; the consumer as the imaginary subject of advertisers; the challenge of the Benetton advertising campaigns; the use of music, image and nostalgia in advertising; the marketing of Latino/a culture; "power dressing"; and safe sex and pleasure in the advertising of condoms. Contributors include Roberta Astroff, Steven Kline, Reina Lewis, Frank Mort, Katrina Rolley, Barbera Usherwood and Andrew Wernick among others. "Buy This Book" brings together an outstanding international collection of writings on advertising and consumption. Contributors from Britain, Europe and the United States consider the history, industry practices, textual strategies and public consumption of advertising and changes in consumer imagery and identity. The contributors look at such issues as British and American consumption in the post World War II world; the consumer as the imaginary subject of advertisers; the challenge of the Benetton advertising campaigns; the use of music, image and nostalgia in advertising; the marketing of Latino/a culture; "power dressing"; and safe sex and pleasure in the advertising of condoms. Contributors include Roberta Astroff, Steven Kline, Reina Lewis, Frank Mort, Katrina Rolley, Barbera Usherwood and Andrew Wernick among others. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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: hbk | 中央図 自動書庫 | 674/B 97/1 | 1997 |
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017211997003558 |
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: pbk | 中央図 4C_1‐135 [法] | Pv 30/B/8 | 1997 |
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015211997004813 |
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書誌詳細
| 一般注記 | Includes bibliographical references and index |
|---|---|
| 著者標目 | Nava, Mica |
| 件 名 | LCSH:Advertising -- Social aspects
全ての件名で検索
LCSH:Consumer behavior LCSH:Consumption (Economics) -- Social aspects 全ての件名で検索 |
| 分 類 | NDC9:674 LCC:HF5821 DC20:659.1/042 |
| 書誌ID | 1000339157 |
| ISBN | 0415141311 |
| NCID | BA29125861 |
| 巻冊次 | : hbk ; ISBN:0415141311 : pbk ; ISBN:041514132X |
| 登録日 | 2009.09.11 |
| 更新日 | 2009.09.11 |