Mendeley出力
＜図書＞
Advertising research : theory and practice
| 責任表示 | Joel J. Davis |
|---|---|
| データ種別 | 図書 |
| 出版情報 | Upper Saddle River, N.J. : Prentice Hall , c1997 |
| 本文言語 | 英語 |
| 大きさ | xxiv, 695 p. : ill. ; 24 cm |
| 概要 | This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes...itself from other advertising research texts in four ways--breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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中央図 自動書庫 | 674.1/D 46/19980587 | 1997 |
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017211998005872 |
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書誌詳細
| 一般注記 | Includes bibliographical references and index |
|---|---|
| 著者標目 | *Davis, Joel, 1950- |
| 件 名 | LCSH:Advertising -- Research
全ての件名で検索
LCSH:Advertising -- Research -- United States 全ての件名で検索 |
| 分 類 | LCC:HF5814 DC21:659.1/072 |
| 書誌ID | 1000323074 |
| ISBN | 0132218135 |
| NCID | BA31362032 |
| 巻冊次 | ISBN:0132218135 |
| 登録日 | 2009.09.11 |
| 更新日 | 2009.09.11 |