Mendeley出力
＜図書＞
Information-driven marketing decisions : development of strategic information systems
| 責任表示 | A. Coskun Samli |
|---|---|
| データ種別 | 図書 |
| 出版情報 | Westport, Conn. : Quorum Books , 1996 |
| 本文言語 | 英語 |
| 大きさ | xx, 196 p. : ill. ; 24 cm |
| 概要 | Data have almost no value in and for themselves. What's important is how they are used to create the information one needs to make informed decisions, and this is particularly true in making marketing...decisions. Thus, Samli's new book dwells on the art and science of information generation and on how to convert it to practical knowledge. Without information and knowledge, says Samli, "the firm faces great risk in the marketplace and its survival probabilities in the long run are very low." Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data -- all in a clear, systematic presentation that marketing managers will understand and benefit from immediately. Their MIS colleagues, whose goal should be to make data and information "decision-maker friendly," will also benefit. A unique, valuable book for both. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
|
中央図 自動書庫 | 675/Sa 58/1 | 1996 |
|
017211997016990 |
|
書誌詳細
| 一般注記 | Bibliography: p. [189]-192 Includes index |
|---|---|
| 著者標目 | *Samli, A. Coskun |
| 件 名 | LCSH:Marketing -- Decision making
全ての件名で検索
LCSH:Marketing research LCSH:Management information systems |
| 分 類 | LCC:HF5415.135 DC20:658.8/02 |
| 書誌ID | 1000313586 |
| ISBN | 0899309763 |
| NCID | BA2766049X |
| 巻冊次 | ISBN:0899309763 |
| 登録日 | 2009.09.11 |
| 更新日 | 2009.09.11 |