Mendeley出力
＜図書＞
The Internet strategy handbook : lessons from the new frontier of business
| 責任表示 | edited by Mary J. Cronin |
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| データ種別 | 図書 |
| 出版情報 | Boston, Mass. : Harvard Business School Press , c1996 |
| 本文言語 | 英語 |
| 大きさ | xi, 296 p. : ill. ; 24 cm |
| 概要 | The Internet Strategy Handbook is the first book to bring together the advice of managers who have spearheaded their company's Internet strategy. In close detail, 10 Internet pioneers, including manag...rs from Dow Jones, Lockheed Martin, Genentech, & Digital, show exactly how their companies have profited from their Internet connections. They examine the strategic impact of the Internet & the World Wide Web on their corporate strategies, analyze both their successes & failures, present cost-benefit analyses, & review key issues & emerging trends in successful Internet implementation such as secure commercial transactions, staff training, & competitive advantage. Managers evaluating the potential of the Internet for the first time, executives seeking to gain more value from existing Internet connections, consultants, entrepreneurs, & all Internet business users will refer to this book again & again. Its mix of strategic thinking, implementation advice, & model corporate applications will remain relevant long after the current Internet technical guides have become obsolete. The Internet Strategy Handbook is the first book to bring together the advice of managers who have spearheaded their company's Internet strategy. In close detail, 10 Internet pioneers, including managers from Dow Jones, Lockheed Martin, Genentech, & Digital, show exactly how their companies have profited from their Internet connections. They examine the strategic impact of the Internet & the World Wide Web on their corporate strategies, analyze both their successes & failures, present cost-benefit analyses, & review key issues & emerging trends in successful Internet implementation such as secure commercial transactions, staff training, & competitive advantage. Managers evaluating the potential of the Internet for the first time, executives seeking to gain more value from existing Internet connections, consultants, entrepreneurs, & all Internet business users will refer to this book again & again. Its mix of strategic thinking, implementation advice, & model corporate applications will remain relevant long after the current Internet technical guides have become obsolete 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
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中央図 3B | 336.17/C 93/1 | 1996 |
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017211996008332 |
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書誌詳細
| 一般注記 | Includes index |
|---|---|
| 著者標目 | Cronin, Mary J. |
| 件 名 | LCSH:Business enterprises -- Computer networks
全ての件名で検索
LCSH:Business -- Computer network resources 全ての件名で検索 LCSH:Business information services LCSH:Internet (Computer network) |
| 分 類 | LCC:HD30.37 DC20:025.06/658 |
| 書誌ID | 1000300505 |
| ISBN | 0875846319 |
| NCID | BA27753910 |
| 巻冊次 | ISBN:0875846319 : pbk ; ISBN:087584720X ; PRICE:$29.95 |
| 登録日 | 2009.09.11 |
| 更新日 | 2009.09.11 |