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<図書>
Market power and business strategy : in search of the unified organization

責任表示 David Joseph Morris, Jr
データ種別 図書
出版情報 Westport, Conn. : Quorum Books , 1996
本文言語 英語
大きさ xiii, 210 p. : ill. ; 24 cm
概要 Dr. Morris argues that through its Western mode of thought, a philosophy of separation, the U.S. is losing its edge in worldwide business competition. "Separating" is "pluralistic," says Morris, while...the Eastern mode of thought is "unitary"--it seeks to combine. Morris maintains that in business, the Eastern way of thinking is winning. He thus calls for U.S. corporations to combine their various "functions" and simplify them, to develop what he terms a "common operating system" that can successfully achieve "market power," a way to block existing and potential competitors from access to targeted markets. It means adopting what for U.S. business is an entirely new way of thinking, and out of this develop a new approach to business strategy formulation. How this can be done, how the various "functions" of the organization can be linked into a non-linear, unitary structure, and why this must be done, is Dr. Morris's theme. A unique, innovative, ultimately pragmatic discussion for corporate executives throughout the organization, and new food for thought throughout academia. 続きを見る

所蔵情報



中央図 3B 336.1/Mo 78-2/1 1996
017211997001884

書誌詳細

一般注記 Includes bibliographical references and index
著者標目 *Morris, David, 1944-
件 名 LCSH:Strategic planning
LCSH:Organizational effectiveness
分 類 LCC:HD30.28
DC20:658.4/012
書誌ID 1000290129
ISBN 1567200451
NCID BA28657242
巻冊次 ISBN:1567200451
登録日 2009.09.11
更新日 2009.09.11

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