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＜図書＞
The CIM marketing dictionary
| 責任表示 | Norman A. Hart |
|---|---|
| シリーズ | The Marketing series ; Professional development |
| データ種別 | 図書 |
| 版 | 5th ed |
| 出版情報 | Oxford : Butterworth-Heinemann , 1996 |
| 本文言語 | 英語 |
| 大きさ | 321 p. ; 22 cm |
| 概要 | The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day market...ng and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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中央図 自動書庫 | 675.03/H 33/1 | 1996 |
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017211997002265 |
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書誌詳細
| 一般注記 | Previous ed. by Norman Hart and John Stapleton published as : The marketing dictionary. 1992 Published on behalf of The Chartered Institute of Marketing and The Cam Foundation |
|---|---|
| 著者標目 | *Hart, Norman A. Chartered Institute of Marketing CAM Foundation |
| 件 名 | LCSH:Marketing -- Dictionaries 全ての件名で検索 |
| 分 類 | DC20:658.8003 |
| 書誌ID | 1000266249 |
| ISBN | 0750623462 |
| NCID | BA28231455 |
| 巻冊次 | ISBN:0750623462 ; PRICE:£14.99 : Formerly CIP |
| NBN | B96Z3711 |
| 登録日 | 2009.09.11 |
| 更新日 | 2009.09.11 |