Mendeley出力
＜図書＞
Golden arches east : McDonald's in East Asia
| 責任表示 | edited by James L. Watson |
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| データ種別 | 図書 |
| 出版情報 | Stanford, Calif. : Stanford University Press , 1997 |
| 本文言語 | 英語 |
| 大きさ | xvi, 256 p. ; 23 cm |
| 概要 | Five academics from the U.S. and East Asia contribute five chapters exploring ways in which McDonald's worldwide system has been adapted to suit local circumstances in five distinct societies--China, ...ong Kong, Taiwan, South Korea, and Japan. The second edition includes an update by Watson (anthropology, Harvard U.) examining McDonald's in the 21st century as a target of the worldwide antiglobalization movement, the global anti-obesity movement, and the effects of the aging Asian population on McDonald's and other child-centered industries. Academic but accessible to the general reader. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com) Five academics from the U.S. and East Asia contribute five chapters exploring ways in which McDonald's worldwide system has been adapted to suit local circumstances in five distinct societies--China, Hong Kong, Taiwan, South Korea, and Japan. The second edition includes an update by Watson (anthropology, Harvard U.) examining McDonald's in the 21st century as a target of the worldwide antiglobalization movement, the global anti-obesity movement, and the effects of the aging Asian population on McDonald's and other child-centered industries. Academic but accessible to the general reader. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com) 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
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中央図 4A_35 | 673.32/W 48 | 1997 |
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003212001001084 |
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: pbk | 中央図 2B | 673.32/W 48/50980638 | 1997 |
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050211998006382 |
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書誌詳細
| 一般注記 | Includes bibliographical references (p. [239]-245) and index |
|---|---|
| 著者標目 | Watson, James L. |
| 件 名 | LCSH:McDonald's Corporation LCSH:Fast food restaurants -- East Asia 全ての件名で検索 |
| 分 類 | NDC8:673.8 LCC:TX945.5.M33 DC21:338.7/61647955 |
| 書誌ID | 1000141094 |
| ISBN | 0804732051 |
| NCID | BA36333213 |
| 巻冊次 | ISBN:0804732051 : pbk ; ISBN:0804732078 ; XISBN:0804732058 |
| 登録日 | 2009.09.11 |
| 更新日 | 2009.09.14 |