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＜図書＞
The future of the mass audience
| 責任表示 | W. Russell Neuman |
|---|---|
| データ種別 | 図書 |
| 出版情報 | Cambridge [England] ; New York : Cambridge University Press , 1991 |
| 本文言語 | 英語 |
| 大きさ | xiv, 202 p. : ill. ; 23 cm |
| 概要 | The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in postindustrial society will influence public communication. It summarizes the results of a fiv...-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times, and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation or "demassification" of the mass audience. This study demonstrates, contrary to the opinion of some analysts, that the movement toward fragmentation and specialization will be modest and that the national media and common political culture will remain robust. W. Russell Neuman, directs the Communications Research Group of MIT's Media Laboratory. He has published widely and among his recent books are The Paradox of Mass Politics (1986) and the The Telecommunications Revolution (1991). Prior to teaching at MIT he held posts at Yale University and University of California, Berkeley. The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in postindustrial society will influence public communication. It summarizes the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times, and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation or "demassification" of the mass audience. This study demonstrates, contrary to the opinion of some analysts, that the movement toward fragmentation and specialization will be modest and that the national media and common political culture will remain robust. W. Russell Neuman, directs the Communications Research Group of MIT's Media Laboratory. He has published widely and among his recent books are The Paradox of Mass Politics (1986) and the The Telecommunications Revolution (1991). Prior to teaching at MIT he held posts at Yale University and University of California, Berkeley. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
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中央図 自動書庫 | 361.54/N 67/2 | 1991 |
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068582192014063 |
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書誌詳細
| 一般注記 | Includes bibliographical references (p. 179-193) and index |
|---|---|
| 著者標目 | *Neuman, W. Russell |
| 件 名 | LCSH:Mass media -- Audiences
全ての件名で検索
LCSH:Mass media -- Technological innovations 全ての件名で検索 LCSH:Mass media -- Psychological aspects 全ての件名で検索 |
| 分 類 | LCC:P96.A83 DC20:302.23 |
| 書誌ID | 1000130759 |
| ISBN | 0521413478 |
| NCID | BA14139454 |
| 巻冊次 | : hbk ; ISBN:0521413478 : pbk ; ISBN:0521424046 |
| 登録日 | 2009.09.10 |
| 更新日 | 2009.09.10 |