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＜図書＞
Strategic marketing
| 責任表示 | David W. Cravens |
|---|---|
| シリーズ | The Irwin series in marketing |
| データ種別 | 図書 |
| 版 | 2nd ed |
| 出版情報 | Homewood, Ill. : R.D. Irwin , 1987 |
| 本文言語 | 英語 |
| 大きさ | xvii, 679 p. : ill. ; 24 cm |
| 概要 | Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many compo...ents of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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中央図 自動書庫 | 675.2/C 91/1 | 1987 |
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068172189003092 |
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書誌詳細
| 一般注記 | Includes bibliographical references and index |
|---|---|
| 著者標目 | *Cravens, David W. |
| 件 名 | LCSH:Marketing -- Decision making
全ての件名で検索
LCSH:Marketing -- Management 全ての件名で検索 |
| 分 類 | LCC:HF5415.135 DC19:658.8/02 |
| 書誌ID | 1000112948 |
| ISBN | 0256033706 |
| NCID | BA04307814 |
| 巻冊次 | ISBN:0256033706 |
| 登録日 | 2009.09.10 |
| 更新日 | 2009.09.10 |