Mendeley出力
＜図書＞
Marketing theory : evolution and evaluation
| 責任表示 | Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett |
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| データ種別 | 図書 |
| 出版情報 | New York : Wiley , c1988 |
| 本文言語 | 英語 |
| 大きさ | xi, 231 p. ; 24 cm |
| 概要 | This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a co...prehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
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中央図 自動書庫 | 675/Sh 14/1 | 1988 |
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068172189029628 |
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書誌詳細
| 一般注記 | Bibliography: p. 203-231 |
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| 著者標目 | *Sheth, Jagdish N. Gardner, David Morgan, 1936- Garrett, Dennis E. |
| 件 名 | LCSH:Marketing |
| 分 類 | NDC9:675.01 LCC:HF5415 DC19:658.8/001 |
| 書誌ID | 1000100130 |
| ISBN | 0471635278 |
| NCID | BA05018368 |
| 巻冊次 | ISBN:0471635278 |
| 登録日 | 2009.09.10 |
| 更新日 | 2009.09.10 |