Technological and market innovation : strategies for product and company development

＜図書＞
Technological and market innovation : strategies for product and company development

責任表示	Harry Nyström
データ種別	図書
出版情報	Chichester, West Sussex, England ; New York : J. Wiley , c1990
本文言語	英語
大きさ	x, 307 p. : ill. ; 24 cm
概要	The ideas and empirical results presented in this work are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies ...n a variety of industries, the material indicates the implications of the research results and discusses directions for future research, covering such important topics as how to manage technological innovation and change, image marketing, product development, and corporate strategy. Acidic paper. Annotation copyrighted by Book News, Inc., Portland, OR The ideas and empirical results presented in this work are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, the material indicates the implications of the research results and discusses directions for future research, covering such important topics as how to manage technological innovation and change, image marketing, product development, and corporate strategy. Acidic paper. Annotation copyrighted by Book News, Inc., Portland, OR続きを見る

状態	巻次	所蔵場所	請求記号	刷年	文庫名称	資料番号	コメント	予約・取寄	複写申込	自動書庫
		中央図 3B	336.1/N 99/1	1991		068172193021323		予約・取寄			予約・取寄

一般注記	Includes bibliographical references and index
著者標目	*Nyström, Harry, 1936-
件　名	LCSH:Strategic planning LCSH:Industrial management LCSH:Industrial management -- Scandinavia 全ての件名で検索 LCSH:Product management LCSH:Marketing
分　類	LCC:HD30.28 DC20:658.4/012
書誌ID	1000091995
ISBN	0471920541
NCID	BA10462094
巻冊次	ISBN:0471920541 ; XISBN:0471920451 : pbk ; ISBN:0471934666
登録日	2009.09.10
更新日	2009.09.10