Mendeley出力
＜図書＞
Global marketing management
| 責任表示 | Warren J. Keegan |
|---|---|
| シリーズ | The Prentice-Hall series in marketing |
| データ種別 | 図書 |
| 版 | 4th ed |
| 出版情報 | Englewood Cliffs, N.J. : Prentice Hall , c1989 |
| 本文言語 | 英語 |
| 大きさ | xvi, 783 p. : ill. ; 25 cm |
| 概要 | This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the...global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
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中央図 自動書庫 | 678.5/Ke 17/1 | 1989 |
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068172189022724 |
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書誌詳細
| 一般注記 | Rev. ed. of: Multinational marketing management. 3rd ed. c1984 Includes bibliographies and indexes |
|---|---|
| 著者標目 | *Keegan, Warren J. |
| 件 名 | LCSH:Export marketing -- Management
全ての件名で検索
LCSH:Export marketing -- Management -- Case studies 全ての件名で検索 |
| 分 類 | LCC:HF1009.5 DC19:658.8/48 |
| 書誌ID | 1000084699 |
| ISBN | 0133572609 |
| NCID | BA05131495 |
| 巻冊次 | ISBN:0133572609 |
| 登録日 | 2009.09.10 |
| 更新日 | 2009.09.10 |