Mendeley出力
＜図書＞
Product life cycles and product management
| 責任表示 | Sak Onkvisit & John J. Shaw |
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| データ種別 | 図書 |
| 出版情報 | New York : Quorum Books , 1989 |
| 本文言語 | 英語 |
| 大きさ | x, 162 p. ; 25 cm |
| 概要 | This book provides--for the first time in a single source--a complete and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product mana...ement and decisionmaking within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. Throughout, examples of actual products and company strategies are used to illustrate the authors' points. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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中央図 3B | 336.6/O 66/1 | 1989 |
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068172191005660 |
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書誌詳細
| 一般注記 | Includes index |
|---|---|
| 著者標目 | *Onkvisit, Sak Shaw, John J. |
| 件 名 | LCSH:Product life cycle LCSH:Product management |
| 分 類 | LCC:HF5415.155 DC19:658.5/038 NDC8:509.6 |
| 書誌ID | 1000081152 |
| ISBN | 0899303196 |
| NCID | BA06969354 |
| 巻冊次 | ISBN:0899303196 |
| 登録日 | 2009.09.10 |
| 更新日 | 2009.09.10 |