Mendeley出力
＜図書＞
International marketing
| 責任表示 | Philip R. Cateora |
|---|---|
| シリーズ | The Irwin series in marketing |
| データ種別 | 図書 |
| 版 | 8th ed |
| 出版情報 | Homewood, IL : Irwin , c1993 |
| 本文言語 | 英語 |
| 大きさ | xxiv, 776 p. : ill. (some col.), maps ; 24 cm |
| 概要 | Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standa...d by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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中央図 自動書庫 | 678.5/C 26/1 | 1993 |
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068172194026058 |
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書誌詳細
| 一般注記 | Includes bibliographical references and indexes |
|---|---|
| 著者標目 | *Cateora, Philip R. |
| 件 名 | LCSH:Export marketing LCSH:International business enterprises |
| 分 類 | LCC:HF1009.5 DC20:658.8/48 |
| 書誌ID | 1000079417 |
| ISBN | 0256105138 |
| NCID | BA19711529 |
| 巻冊次 | ISBN:0256105138 International ed. : pbk ; ISBN:025612874X |
| 登録日 | 2009.09.10 |
| 更新日 | 2009.09.10 |