Mendeley出力
＜図書＞
Databased marketing
| 責任表示 | Herman Holtz |
|---|---|
| データ種別 | 図書 |
| 出版情報 | New York : Wiley , c1992 |
| 本文言語 | 英語 |
| 大きさ | xix, 300 p. : ill. ; 24 cm |
| 概要 | Utilizing nontechnical language, the author thoroughly explains how to use database technology as a direct marketing weapon to help you get to know who your customers are--what they want; why they buy...what you sell--in order to keep your clients long-term plus successfully increase your customer base. Provides a model of the typical consumer to use in soliciting new customers and includes examples from Burger King, Seagram's, Miller Brewing, Warner-Lambert--companies that are thriving by applying this latest marketing strategy. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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中央図 自動書庫 | 675.2/H 83/1 | 1992 |
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068172193008620 |
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書誌詳細
| 一般注記 | Includes bibliographical references (p. 291-295) and index |
|---|---|
| 著者標目 | *Holtz, Herman |
| 件 名 | LCSH:Data base marketing |
| 分 類 | LCC:HF5415.126 DC20:658.8/00285/574 |
| 書誌ID | 1000079383 |
| ISBN | 0471551872 |
| NCID | BA19108968 |
| 巻冊次 | ISBN:0471551872 ; PRICE:$34.95 |
| 登録日 | 2009.09.10 |
| 更新日 | 2009.09.10 |