Mendeley出力
＜図書＞
Corporate venturing : creating new businesses within the firm
| 責任表示 | Zenas Block and Ian C. MacMillan |
|---|---|
| データ種別 | 図書 |
| 出版情報 | Boston, Mass. : Harvard Business School Press , c1993 |
| 本文言語 | 英語 |
| 大きさ | x, 371 p. : ill. ; 25 cm |
| 概要 | Block, retired from the Stern School of Business at New York University, and MacMillan (director, Saul C. Snider Entrepreneurial Center, Wharton) present management practices that have proven effectiv... for creating new businesses and fostering innovation within existing businesses. They offer insights on managing ventures from both the corporate and venture perspective, with advice on managing collisions between firm needs and venture needs, planning for change management requirements as ventures grow, transferring know-how from firm to venture, and using an executive champion. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Innovation & entrepreneurship are crucial for surviving & prospering in today's turbulent business climate. A potentially significant way to revitalize established firms is through internal corporate venturing: high-risk activities that generate new businesses & sharpen a company's competitive edge. But once new opportunities are found, how can they be managed to ensure success? Block & MacMillan recognize that an innovative culture cannot be transplanted, but must evolve within each company. Recognizing that traditional management principles are often at odds with innovation, they address the problems of corporations whose policies & procedures discourage entrepreneurial effort. They show managers at all levels how to develop the skills & practices essential to internal venturing success. Only by integrating these skills & practices can a company make the changes necessary to produce ongoing product & market innovations with resulting new businesses. When managed right, corporate venturing can be the key to new growth & revitalization for established companies regardless of size. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
|
中央図 3B | 335.13/B 58/1 | 1993 |
|
068172194004774 |
|
書誌詳細
| 一般注記 | Includes bibliographical references and index |
|---|---|
| 著者標目 | *Block, Zenas MacMillan, Ian C., 1940- |
| 件 名 | LCSH:Entrepreneurship LCSH:New business enterprises |
| 分 類 | LCC:HB615 DC20:658.1/6 |
| 書誌ID | 1000073078 |
| ISBN | 0875843212 |
| NCID | BA1922675X |
| 巻冊次 | ISBN:0875843212 : pbk ; ISBN:0875846416 |
| 登録日 | 2009.09.10 |
| 更新日 | 2009.09.10 |