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＜図書＞
Persuasive communication
| 責任表示 | James B. Stiff |
|---|---|
| シリーズ | The Guilford communication series |
| データ種別 | 図書 |
| 出版情報 | New York : Guilford Press , c1994 |
| 本文言語 | 英語 |
| 大きさ | ix, 278 p. : ill. ; 24 cm |
| 概要 | This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated ...o give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.New to This Edition: *Incorporates empiricaland theoretical advances.*Chapters on the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
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中央図 3C_3‐39 [教育(人環)] | 教育/13.82A/296 | 1994 |
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068072194000087 |
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中央図 自動書庫 | 801.04/St 6 | 1994 |
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032212011504597 |
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書誌詳細
| 一般注記 | Bibliography: p. 251-273 Includes index |
|---|---|
| 著者標目 | *Stiff, James B. (James Brian) |
| 件 名 | LCSH:Persuasion (Rhetoric) LCSH:Persuasion (Psychology) LCSH:Communication |
| 分 類 | LCC:P301.5.P47 DC20:808 |
| 書誌ID | 1000067578 |
| ISBN | 0898623081 |
| NCID | BA22656597 |
| 巻冊次 | ISBN:0898623081 |
| 登録日 | 2009.09.10 |
| 更新日 | 2009.09.10 |