Mendeley出力
＜図書＞
The strategy and tactics of pricing : a guide to profitable decision making
| 責任表示 | Thomas T. Nagle, Reed K. Holden |
|---|---|
| データ種別 | 図書 |
| 版 | 2nd ed |
| 出版情報 | Englewood Cliffs, N.J. : Prentice Hall , c1995 |
| 本文言語 | 英語 |
| 大きさ | xiv, 409 p. : ill. ; 23 cm |
| 概要 | Practical in focus and lively in style, this book provides a comprehensive, managerially-focused guide to formulating pricing strategy. Explains ideas and concepts that are essential to integrate pric...ng successfully into marketing strategy and that should be part of every marketer's repertoire. It emphasizes the actual process of making pricing decisions. It develops a procedure for pricing that is consistent with the economics, but also incorporates the psychological aspects of price sensitivity and the recognition that managers must make decisions with incomplete information. For readers interested in pricing strategy or managerial economics. 続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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: hbk | 中央図 自動書庫 | 675/N 26/1 | 1995 |
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017211996009307 |
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書誌詳細
| 一般注記 | Includes bibliographical references and indexes |
|---|---|
| 著者標目 | *Nagle, Thomas T., 1951- Holden, Reed K. |
| 件 名 | LCSH:Pricing LCSH:Marketing -- Decision making 全ての件名で検索 |
| 分 類 | LCC:HF5416.5 DC20:658.8/16 |
| 書誌ID | 1000065511 |
| ISBN | 0136693768 |
| NCID | BA23161931 |
| 巻冊次 | : hbk ; ISBN:0136693768 : pbk ; ISBN:0136690602 ; XISBN:0130396389 |
| 登録日 | 2009.09.10 |
| 更新日 | 2009.09.10 |