Mendeley出力
＜図書＞
Introduction to advertising & promotion : an integrated marketing communications perspective
| 責任表示 | George E. Belch, Michael A. Belch |
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| データ種別 | 図書 |
| 版 | 2nd ed |
| 出版情報 | Burr Ridge, Ill. : Irwin , c1993 |
| 本文言語 | 英語 |
| 大きさ | 1 v. (various pagings) : ill. (some col.) ; 29 cm |
| 概要 | An introductory text focusing on advertising and promotion from an integrated marketing communications perspective. Covers promotion program situation analysis, the communications process, budgeting, ...arious advertising media, and measuring the effectiveness of advertising, as well as regulatory, social, and economic issues. This third edition features new opening chapter vignettes, expanded discussion of global and ethical issues, and contemporary examples, plus chapter objectives and summaries and color photos. Annotation copyright by Book News, Inc., Portland, OR続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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中央図 自動書庫 | 674/B 33/1 | 1993 |
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068172194026007 |
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書誌詳細
| 一般注記 | Includes bibliographical references and indexes |
|---|---|
| 著者標目 | *Belch, George E. (George Eugene) Belch, Michael A. |
| 件 名 | LCSH:Advertising LCSH:Sales promotion LCSH:Communication in marketing |
| 分 類 | LCC:HF5823 DC20:659.1 |
| 書誌ID | 1000062654 |
| ISBN | 0256105162 |
| NCID | BA22592315 |
| 巻冊次 | ISBN:0256105162 |
| 登録日 | 2009.09.10 |
| 更新日 | 2009.09.10 |