Mendeley出力
＜図書＞
Marketing strategy in the pharmaceutical industry
| 責任表示 | Marcel Corstjens |
|---|---|
| データ種別 | 図書 |
| 版 | 1st ed |
| 出版情報 | London ; New York : Chapman & Hall , 1991 |
| 本文言語 | 英語 |
| 大きさ | xii, 243 p. : ill. ; 24 cm |
| 概要 | The rate of discovery of new drugs has been declining in recent years, and the pharmaceutical industry has turned its attention more to the competitive marketing of their existing products. Corstjens ...marketing, INSEAD, France) presents a panoramic view of the industry's strategies for readers with no background in marketing-- such as research scientists, and product registration and medical information specialists--as well as for product managers and sales directors in the trade. Buyers subject to the these strategies might also find the information interesting. Acidic paper. Annotation copyrighted by Book News, Inc., Portland, OR続きを見る |
所蔵情報
| 状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
|---|---|---|---|---|---|---|---|---|---|---|
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中央図 自動書庫 | 499.09/C 88/1 | 1991 |
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068172192013705 |
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書誌詳細
| 一般注記 | Includes bibliographical references and index |
|---|---|
| 著者標目 | *Corstjens, Marcel |
| 件 名 | LCSH:Drugs -- Marketing
全ての件名で検索
LCSH:Pharmaceutical industry |
| 分 類 | LCC:HD9665.5 DC20:380.1/456151 |
| 書誌ID | 1000058320 |
| ISBN | 0412389800 |
| NCID | BA20298000 |
| 巻冊次 | ISBN:0412389800 |
| 登録日 | 2009.09.10 |
| 更新日 | 2009.09.10 |