How Kao Corp. Entranced Asian Market after World War II

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How Kao Corp. Entranced Asian Market after World War II

Format:
Article
Kyushu Univ. Production Kyushu Univ. Production
Responsibility:
Tung, Ching-Ying(Faculty of Economics, Kyushu University)
Language:
English
Publication info:
The Keizai Ronkyu. 138, pp. 59-76, 2010-11. Kyushu Daigaku Daigakuin Keizaigakukai
Version:
Publisher
Table of Contents:
1. Introduction 2. The Composition of Kao's Global Market 3. Brief History of Kao's Asian Business before and after World War II 4. Case Study-1: Thailand Kao-the matured market 5. Case Study-2: Taiwan Kao-The protected market 6. Characteristics of Kao's Entrance into Asian Market
1. Introduction 2. The Composition of Kao's Global Market 3. Brief History of Kao's Asian Business before and after World War II 4. Case Study-1: Thailand Kao-the matured market 5. Case Study-2: Taiwan Kao-The protected market 6. Characteristics of Kao's Entrance into Asian Market

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