The Position of Consumer Cooperatives as a Rice Retail Format in Japan : An Analysis of the Fukuoka Prefectural Consumer Cooperative Members’ Rice–purchasing Needs and Behaviors

閲覧数: 39
ダウンロード数: 22
このエントリーをはてなブックマークに追加

The Position of Consumer Cooperatives as a Rice Retail Format in Japan : An Analysis of the Fukuoka Prefectural Consumer Cooperative Members’ Rice–purchasing Needs and Behaviors

フォーマット:
雑誌論文
Kyushu Univ. Production 九州大学成果文献
責任表示:
Liu, Ran(Laboratory of Food Marketing and Distribution, Department of Agricultural and Resource Economics, Graduate School of Bioresource and Bioenvironmental Science, Kyushu University)
Moritaka, Masahiro(Laboratory of Food Marketing and Distribution, Division of Agricultural and Resource Economics, Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University : Associate Professor)
森高, 正博(九州大学大学院農学研究院 : 准教授)

Fukuda, Susumu(Laboratory of Food Marketing and Distribution, Division of Agricultural and Resource Economics, Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University : Professor)
福田, 晋(九州大学大学院農学研究院 : 教授)

全て表示
本文言語:
英語
出版情報:
九州大学大学院農学研究院紀要. 62, (1), pp. 295-308, 2017-02-24. 九州大学大学院農学研究院
バージョン:
Publisher
概要:
To expand rice consumption in Japan, consumer cooperatives (hereinafter referred to as “co–ops”) are an expected retail format. The aim of a co–op is to contribute to the creation of a consumer–oriented social system centered on ensuring food safety, which has become increasingly concerning among Japanese consumers. The purpose of this study was to develop recommendations for the formulation of more effective marketing strategies and to encourage the use of co–ops when purchasing rice among existing members. First, co–op members’ diversified rice–purchasing needs are identified in order to investigate the relative position of co–ops among the numerous current retail formats for rice over a 10–year period. Data on rice purchases based on the psychographic criteria of co–op members were collected twice through mail questionnaire surveys: once in 2006 and once in 2015. The following six rice purchasing needs were identified using exploratory factor analysis: “Official information”, “Trustworthiness”, “Promotional information”, “Low price”, “Rinse–free”, and “Rice milling date”. Hierarchical cluster analysis based on these six needs identified the following five types of members: “Promotional information seekers”, “Trustworthiness seekers”, “Low price seekers”, “Members with low involvement in rice purchases”, and “Non–price elements seekers”. Accordingly, the results suggested that as a rice retail format, co–ops satisfy all six rice–purchasing needs except for “Low price”. Among the members, “Promotional information seekers” and “Non–price elements seekers” show the strongest loyalty to co–ops when purchasing rice. “Trustworthiness seekers” were recognized as a new segment that hopes to be much more loyal to co–ops in the future. In addition, significant changes in the manifestations of members’ rice needs occurred over a 10–year period; these needs should be analyzed to identify suggestions for the formulation of future rice retail strategies for co–ops. 続きを見る
本文を見る

類似資料:

1
日本産米の輸出市場としてのシンガポール消費者の米購買の意識・行動に関する一考察 by 劉, 然; 森高, 正博; 金, 鍾和; 王, 聡; 福田, 晋; Liu, Ran; Moritaka, Masahiro; Kim, Jong-hwa; Wang, Cong; Fukuda, Susumu
7
中国農民専業合作社における構成員間の異質性に関する研究の動向と展望 by 程, 明; Cheng, Ming; 森高, 正博; Moritaka, Masahiro; 福田, 晋; Fukuda, Susumu
2
An Analysis of the Factors Influencing Marketing Channel Choice by Paddy Rice Farmers in Myanmar by Soe, Win Pa Pa; Moritaka, Masahiro; 森高, 正博; Fukuda, Susumu; 福田, 晋
8
中国農村金融組織の展開と農民専業合作社の金融機能に関する考察 by 李, 強; 福田, 晋; 森高, 正博; Li, Kyo; Fukuda, Susumu; Moritaka, Masahiro
3
Factors Affecting Chinese Consumer Awareness and Acceptance of Japanese Rice by Wang, Zhigang; Li, Jiajie; Zheng, Shi; Moritaka, Masahiro; Fukuda, Susumu; 森高, 正博; 福田, 晋
9
農産物直売所におけるマーケティング活動の効果に関する考察 by 里村, 睦弓; 木村, 務; 森高, 正博; 福田, 晋; Satomura, Mutsuyumi; Kimura, Tsutomu; Moritaka, Masahiro; Fukuda, Susumu
4
中国供銷合作社の事業改革による合作機能の回復に関する研究 : 山東省J県供銷合作社の改革事例 by 李, 強; 福田, 晋; 森高, 正博; Li, Kyo; Fukuda, Susumu; Moritaka, Masahiro
10
ブランド視点からみた下関フグの生成・展開プロセスと課題 by 髙森, 俊明; 森高, 正博; 福田, 晋; 濱田, 英嗣; Takamori, Toshiaki; Moritaka, Masahiro; Fukuda, Susumu; Hamada, Eiji
5
中央卸売市場における卸売業者の買付集荷の分析 by 髙山, 和幸; 森高, 正博; 福田, 晋; Takayama, Kazuyuki; Moritaka, Masahiro; Fukuda, Susumu
11
Factors Affecting Consumers' Willingness to Pay for Functional Foods in Vietnam by Tra, Pham Van; Moritaka, Masahiro; Fukuda, Susumu; 森高, 正博; 福田, 晋
6
福岡県糸島産農産物の抗酸化活性を指標とした機能性評価 by 中川, 敏法; Nakagawa, Toshinori; 永田, 敏郎; Nagata, Toshiro; 大貫, 宏一郎; Ohnuki, Koichiro; Onuki, …
12
Willingness to Pay for Organic Vegetables in Vietnam : An Empirical Analysis in Hanoi capital by Hai, Ngo Minh; Moritaka, Masahiro; Fukuda, Susumu; 森高, 正博; 福田, 晋
1.
日本産米の輸出市場としてのシンガポール消費者の米購買の意識・行動に関する一考察 by 劉, 然; 森高, 正博; 金, 鍾和; 王, 聡; 福田, 晋; Liu, Ran; Moritaka, Masahiro; Kim, Jong-hwa; Wang, Cong; Fukuda, Susumu
2.
An Analysis of the Factors Influencing Marketing Channel Choice by Paddy Rice Farmers in Myanmar by Soe, Win Pa Pa; Moritaka, Masahiro; 森高, 正博; Fukuda, Susumu; 福田, 晋
3.
Factors Affecting Chinese Consumer Awareness and Acceptance of Japanese Rice by Wang, Zhigang; Li, Jiajie; Zheng, Shi; Moritaka, Masahiro; Fukuda, Susumu; 森高, 正博; 福田, 晋
4.
中国供銷合作社の事業改革による合作機能の回復に関する研究 : 山東省J県供銷合作社の改革事例 by 李, 強; 福田, 晋; 森高, 正博; Li, Kyo; Fukuda, Susumu; Moritaka, Masahiro
5.
中央卸売市場における卸売業者の買付集荷の分析 by 髙山, 和幸; 森高, 正博; 福田, 晋; Takayama, Kazuyuki; Moritaka, Masahiro; Fukuda, Susumu
6.
福岡県糸島産農産物の抗酸化活性を指標とした機能性評価 by 中川, 敏法; Nakagawa, Toshinori; 永田, 敏郎; Nagata, Toshiro; 大貫, 宏一郎; Ohnuki, Koichiro; Onuki, …
7.
中国農民専業合作社における構成員間の異質性に関する研究の動向と展望 by 程, 明; Cheng, Ming; 森高, 正博; Moritaka, Masahiro; 福田, 晋; Fukuda, Susumu
8.
中国農村金融組織の展開と農民専業合作社の金融機能に関する考察 by 李, 強; 福田, 晋; 森高, 正博; Li, Kyo; Fukuda, Susumu; Moritaka, Masahiro
9.
農産物直売所におけるマーケティング活動の効果に関する考察 by 里村, 睦弓; 木村, 務; 森高, 正博; 福田, 晋; Satomura, Mutsuyumi; Kimura, Tsutomu; Moritaka, Masahiro; Fukuda, Susumu
10.
ブランド視点からみた下関フグの生成・展開プロセスと課題 by 髙森, 俊明; 森高, 正博; 福田, 晋; 濱田, 英嗣; Takamori, Toshiaki; Moritaka, Masahiro; Fukuda, Susumu; Hamada, Eiji
11.
Factors Affecting Consumers' Willingness to Pay for Functional Foods in Vietnam by Tra, Pham Van; Moritaka, Masahiro; Fukuda, Susumu; 森高, 正博; 福田, 晋
12.
Willingness to Pay for Organic Vegetables in Vietnam : An Empirical Analysis in Hanoi capital by Hai, Ngo Minh; Moritaka, Masahiro; Fukuda, Susumu; 森高, 正博; 福田, 晋