九州大学大学院生物資源環境科学府農業資源経済学専攻食料流通学研究室
Laboratory of Food Marketing, Department of Agriculture and Resource Economics, Graduate School of Bioresource and Bioenvironmental Sciences, Kyushu University
九州大学大学院農学研究院農業資源経済学部門農業資源経済学講座食料流通学研究室
Laboratory of Food Marketing, Division of Agriculture and Resource Economics, Department of Agriculture and Resource Economics, Faculty of Agriculture, Kyushu University
九州大学大学院生物資源環境科学府農業資源経済学専攻食料流通学研究室
Laboratory of Food Marketing, Department of Agriculture and Resource Economics, Graduate School of Bioresource and Bioenvironmental Sciences, Kyushu University
九州大学大学院農学研究院農業資源経済学部門農業資源経済学講座食料流通学研究室
Laboratory of Food Marketing, Division of Agriculture and Resource Economics, Department of Agriculture and Resource Economics, Faculty of Agriculture, Kyushu University
In recent years, the domestic market of Japanese Rice is in areduction tendency, while its export is expanding year by year. The government of Japan is putting its back into the rice export to increase the share of the market abroad. Therefore the optimum marketing strategy based on the condition of each rice export destination country is extremely expected. Singapore, as one of these destination countries, is commonly accepted, but so far how and where should we detect its significance as a rice import country especially in Asia has not been expounded clearly yet. And through reading the documentary records before, it is found that the circumstances of consumer behavior of rice purchasing in Singapore has either not been clarified according to a real marketing research. Consequently, in this paper, these two tasks are going to be made clear.
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