<図書>
Strategic alliances : building network relationships for mutual gain
責任表示 | S. Shiva Ramu |
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データ種別 | 図書 |
出版者 | New Delhi ; Thousand Oaks : Response Books |
出版年 | 1997 |
本文言語 | 英語 |
大きさ | 204 p. ; 22 cm |
概要 | Although "networking" has become a common currency concept in business, Ramu (Indian Institute of Management, Bangalore) contends that these alliances often fail. The analyses examines the different ...ypes of networks from licensing to consortia, details the essential factors for successful management alliances, provides industry perspective on strategic alliances, discusses alliances in the functional areas of marketing and research and development, and concludes with case study experiences from India, Canada and Japan. Annotation copyrighted by Book News, Inc., Portland, OR続きを見る |
所蔵情報
状態 | 巻次 | 所蔵場所 | 請求記号 | 刷年 | 文庫名称 | 資料番号 | コメント | 予約・取寄 | 複写申込 | 自動書庫 |
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: India : hard | 中央図 3B | 335.5/Sh 92/19991662 | 1997 |
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017211999016623 |
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書誌詳細
一般注記 | Includes bibliographical references (p. [195]-200) and index |
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著者標目 | Shiva Ramu, S. |
件 名 | LCSH:Strategic alliance (Business) |
分 類 | DC20:658.4 |
書誌ID | 1000323093 |
ISBN | 8170365821 |
NCID | BA30328775 |
巻冊次 | : India : hard ; ISBN:8170365821 : US : hard ; ISBN:0803993439 |
登録日 | 2009.09.11 |
更新日 | 2009.09.11 |