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This study investigated the effect of the group norm on member's actual behavior tendency (the actual effect of the group norm). The participants were 108 employees of 2 factories (factory 1: n=37, fa...ctory 2: n=71). The group norms concerning arrival time to the work place were measured by the return potential model. Attendance behaviors were directly observed. Results were as follows. In the factors with stricter norm (factory 1), the proportions of attendance converged on an earlier time. In both factories, the proportions of attendance within the range of tolerable behavior (the actual effect of the group norm) were approximately 60%. As for the characteristics of the norm perception (the perception of intensity, the deviation from group average, the perception of fictitiousness), there were significant difference between norm-compliance employees (compliance group) and norm-deviance employees (deviance group) in factory 1. While, in factory 2, there were no difference between compliance group and deviance group. Based on these results, implications for future research were discussed.show more
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KJ00000700624-00001