Evaluation of Fresh Food Internet Shopping in Korean Beef - Collections | Kyushu University Library

＜departmental bulletin paper＞
Evaluation of Fresh Food Internet Shopping in Korean Beef

Creator	Author PID L003767 Creator Name 金, 鍾和 Kim, Jong-hwa Affiliation Affiliation Name 九州大学大学院生物資源環境科学府農業資源経済学専攻食料流通学研究室 Laboratory of Food Marketing, Department of Agriculture and Resource Economics, Graduate School of Bioresource and Bioenvironmental Sciences, Kyushu University
	Author PID K003567 Creator Name 森高, 正博 Moritaka, Masahiro Affiliation Affiliation Name 九州大学大学院農学研究院農業資源経済学部門農業資源経済学講座食料流通学研究室 Laboratory of Food Marketing, Division of Agriculture and Resource Economics, Department of Agriculture and Resource Economics, Faculty of Agriculture, Kyushu University
	Author PID K002242 Creator Name 福田, 晋 Fukuda, Susumu Affiliation Affiliation Name 九州大学大学院農学研究院農業資源経済学部門農業資源経済学講座食料流通学研究室 Laboratory of Food Marketing, Division of Agriculture and Resource Economics, Department of Agriculture and Resource Economics, Faculty of Agriculture, Kyushu University
Language	Japanese
Publisher	九州大学大学院農学研究院
Publisher	Faculty of Agriculture, Kyushu University
Date	2013-02-28
Source Title	Science bulletin of the Faculty of Agriculture, Kyushu University
Vol	68
Issue	1
First Page	1
Last Page	6
Publication Type	Version of Record
Access Rights	open access
JaLC DOI	https://doi.org/10.15017/26147

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PISSN	1347-0159
NCID	AA11577672
Record ID	26147
Peer-Reviewed	Unrefereed
Subject Terms	韓牛肉
	生鮮食品
	インターネットショッピング
	構造方程式モデル
	Korea beef
	fresh food
	internet shopping
	SEM
Notes	This paper focuses on consumer reactions to the fresh food internet shopping on Korea beef. In the paper, we have analyzed an effective relation in consumer's perceived qualities, the evaluation of commodities and the evaluation of fresh food internet shopping. As a result, two effective relations were found. Firstly, consumer's perceived qualities affect the evaluation of commodities. Secondly, the evaluation of commodities affects t-he evaluation of fresh food internet shopping. This result means consumer's quality evaluation affects consumer's evaluation of fresh food internet shopping. This paper indicates that the consumer's perceived qualities and evaluation of commodities are very important which is relating with the fresh food internet shopping.
Notes	本稿では,韓牛肉における生鮮食品インターネットショッピングの消費者反応にフォーカスを合わせている.韓牛を対象にする消費者の品質認知や商品評価が生鮮食品ISの評価に影響を与えるかについて分析を行った.その結果,韓牛肉を購買する消費者の品質認知が商品評価を通じて生鮮食品ISの評価に有意な影響を与えることが明らかになった.これは生鮮食品の品質や価格に対する評価が生鮮食品ISの品質や価格に対する評価につながり,消費者が商品の品質や価格を肯定的に評価すると,生鮮食品ISにも肯定的であることを示している.そこで,韓牛においては,消費者の品質認知や商品評価が生鮮食品インターネットショッピングを評価する重要な要因になっている.
Created Date	2013.03.27
Modified Date	2022.11.11