Generation, Development Process and Challenges of Shimonoseki-Fugu From the Viewpoint of the brand - Collections

＜departmental bulletin paper＞
Generation, Development Process and Challenges of Shimonoseki-Fugu From the Viewpoint of the brand

Creator	Author PID L004254 Creator Name 髙森, 俊明 Takamori, Toshiaki Affiliation Affiliation Name 九州大学大学院生物資源環境科学府農業資源経済学専攻食料流通学分野 Laboratory of Food Marketing, Department of Agricultural and Resource Economics, Graduate School of Bioresource & Bioenvironmental Sciences, Kyushu University
	Author PID K003567 Creator Name 森高, 正博 Moritaka, Masahiro Affiliation Affiliation Name 九州大学大学院農学研究院農業資源経済学部門・食料流通学 Laboratory of Food Marketing, Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University
	Author PID K002242 Creator Name 福田, 晋 Fukuda, Susumu Affiliation Affiliation Name 九州大学大学院農学研究院農業資源経済学部門・食料流通学 Laboratory of Food Marketing, Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University
	Creator Name 濱田, 英嗣 Hamada, Eiji Affiliation Affiliation Name 下関市立大学大学院 Graduate School of Shimonoseki City University
Language	Japanese
Publisher	九州大学大学院農学研究院
Publisher	Faculty of Agriculture, Kyushu University
Date	2012-09-20
Source Title	Science bulletin of the Faculty of Agriculture, Kyushu University
Vol	67
Issue	2
First Page	69
Last Page	80
Publication Type	Version of Record
Access Rights	open access
JaLC DOI	https://doi.org/10.15017/25173

File	FileType	Size	Views	Description
p069	pdf	923 KB	2,153

PISSN	1347-0159
NCID	AA11577672
Record ID	25173
Peer-Reviewed	Unrefereed
Subject Terms	トラフグ
	地域ブランド
	文化的価値
	大衆市場
	Takifugu rubripes
	local brand
	cultured value
	popularization market
Notes	Shimonoseki fugu brand is one of the most flagrant brands in whole primary products in addition to the field of the marine product. Shimonoseki fugu is the brand which has the cultured value the background of which was the civilizedness which the Shimonoseki area has. 　It aimed at this thing and it clarified the qualitative contents of the brand value of Shimonoseki fugu. Moreover, it showed about the problem of the purpose of the forming of Shimonoseki fugu brand, the decline of the development process and Shimonoseki fugu brand, Shimonoseki fugu brand’s being live again.
Notes	下関フグブランドは水産物の分野だけではなく, 一次産品全体の中で, 最も有名なブランドの1つである. 下関フグは, 下関地域が持っている文化性を背景とした文化的価値を有するブランドである. このことに着眼し, 下関フグのブランド価値の質的な内容を明らかにした. さらに, 下関フグブランドの形成, 発展プロセスならびに下関フグブランドの衰退, 下関フグブランド再生ための課題について提示した.
Created Date	2012.10.02
Modified Date	2022.11.11