Factors Affecting Consumers' Willingness to Pay for Functional Foods in Vietnam - Collections

＜departmental bulletin paper＞
Factors Affecting Consumers' Willingness to Pay for Functional Foods in Vietnam

Creator	Creator Name Tra, Pham Van Affiliation Affiliation Name Laboratory of Agricultural Marketing, Division of International Agricultural Resource Economics and Business Administration, Department of Agricultural and Resource Economics, Graduate of Bioresource and Bioenvironmental Science, Kyushu University
	Creator Name Moritaka, Masahiro 森高, 正博
	Creator Name Fukuda, Susumu 福田, 晋
Language	English
Publisher	Faculty of Agriculture, Kyushu University
Publisher	九州大学大学院農学研究院
Date	2011-09
Source Title	Journal of the Faculty of Agriculture, Kyushu University
Vol	56
Issue	2
First Page	425
Last Page	429
Publication Type	Version of Record
Access Rights	open access
Crossref DOI	https://doi.org/10.5109/20341
Related DOI	Journal of the Faculty of Agriculture, Kyushu University \|\| 56(2) \|\| p425-429
	九州大学大学院農学研究院紀要 \|\| 56(2) \|\| p425-429
	http://www.agr.kyushu-u.ac.jp/
Related URI	Journal of the Faculty of Agriculture, Kyushu University \|\| 56(2) \|\| p425-429
	九州大学大学院農学研究院紀要 \|\| 56(2) \|\| p425-429
	http://www.agr.kyushu-u.ac.jp/
Relation	Journal of the Faculty of Agriculture, Kyushu University \|\| 56(2) \|\| p425-429
	九州大学大学院農学研究院紀要 \|\| 56(2) \|\| p425-429
	http://www.agr.kyushu-u.ac.jp/

File	FileType	Size	Views	Description
p425	pdf	103 KB	1,639

PISSN	0023-6152
NCID	AA00697606
Record ID	20341
Peer-Reviewed	Unrefereed
Subject Terms	Vietnam
	socio-demographic characteristics
	milk
	functional foods
ISSN	0023-6152
NCID	AA00697606
Notes	Ordered probit model is used to analyze 11 independent factors, socio?demographic characteristics, family health condition, experience of functional food consumption and mass media impact those are presumed to affect the willingness to pay for functional food by Vietnamese consumers. Contingent valuation using the payment card method was used to elicit the premium that respondents are willing to pay for 2 popular functional food items which is selected from the pilot survey, Diabetes milk?functional food for diabetes patients and bone health milk?for general consumer. The outcome of this study is expected to provide initial but important information of factors leading to the willingness to pay for functional foods. It helps functional developers, marketers and Vietnamese authorities to develop a good health programs, marketing programs specifically for Vietnamese people.
Created Date	2011.12.15
Modified Date	2022.11.11