Rethinking the Research of Kao through the Review of MNC Theory by pre-1990 - Collections

＜departmental bulletin paper＞
Rethinking the Research of Kao through the Review of MNC Theory by pre-1990

Creator	Author PID L004438 Creator Name Tung, Ching-Ying Affiliation Affiliation Name Graduate School of Economics, Kyushu University
Language	English
Publisher	九州大学大学院経済学会
Publisher	Kyushu Daigaku Daigakuin Keizaigakukai
Date	2011-03-31
Source Title	The Keizai Ronkyu
Vol	139
First Page	99
Last Page	110
Publication Type	Version of Record
Access Rights	open access
JaLC DOI	https://doi.org/10.15017/19518
Table of Contents	1. Brief review of MNC theory 1.1 The emerge of FDI and MNC Theory 1.2 The positioning of the research of Bartlett and Ghoshal (1989) 2. The Framework of Bartlett and Ghoshal (1989) 2.1 Types of MNC organizations 2.2 The new solution:transnational model 2.3 Contribution and problems of Bartlett and Ghoshal’s framework 3. The overseas business of Kao in 1980s 3.1 General information:The outward FDI of Japan 3.2 The FDI activities of Kao 4. The problems of comparison of Kao, P&G and Unilever 4.1 The different composition structure of business 4.2 The different positioning of strategy and structure 4.3 Re-evaluation of the three companies 5. Conclusion

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