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＜departmental bulletin paper＞
A Study on the Consumer Awareness and Behavior of Rice Purchasing in Singapore as an Export Market of Japanese Rice

Creator
Creator Name
劉, 然
Liu, Ran
Affiliation
Affiliation Name
九州大学大学院生物資源環境科学府農業資源経済学専攻食料流通学研究室
Laboratory of Food Marketing, Department of Agriculture and Resource Economics, Graduate School of Bioresource and Bioenvironmental Sciences, Kyushu University
Author PID
K003567
Creator Name
森高, 正博
Moritaka, Masahiro
モリタカ, マサヒロ
Affiliation
Affiliation Name
九州大学大学院農学研究院農業資源経済学部門農業資源経済学講座食料流通学研究室
Laboratory of Food Marketing, Division of Agriculture and Resource Economics, Department of Agriculture and Resource Economics, Faculty of Agriculture, Kyushu University
Creator Name
金, 鍾和
Kim, Jong-hwa
Affiliation
Affiliation Name
忠南発展研究院
Chungnam Development Research Institute
Creator Name
王, 聡
Wang, Cong
Affiliation
Affiliation Name
九州大学大学院生物資源環境科学府農業資源経済学専攻食料流通学研究室
Laboratory of Food Marketing, Department of Agriculture and Resource Economics, Graduate School of Bioresource and Bioenvironmental Sciences, Kyushu University
Author PID
K002242
Creator Name
福田, 晋
Fukuda, Susumu
フクダ, ススム
Affiliation
Affiliation Name
九州大学大学院農学研究院農業資源経済学部門農業資源経済学講座食料流通学研究室
Laboratory of Food Marketing, Division of Agriculture and Resource Economics, Department of Agriculture and Resource Economics, Faculty of Agriculture, Kyushu University
Language
Japanese
Publisher
九州大学大学院農学研究院
Faculty of Agriculture, Kyushu University
Date
2014-02-28
Source Title
Science bulletin of the Faculty of Agriculture, Kyushu University
Vol
69
Issue
1
First Page
19
Last Page
29
Publication Type
Version of Record
Access Rights
open access
JaLC DOI
https://doi.org/10.15017/1445774

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Details

PISSN
1347-0159
NCID
AA11577672
Record ID
1445774
Peer-Reviewed
Unrefereed
Spatial
シンガポール
Singapore
Subject Terms
マーケティング・リサーチ
marketing research
日本産米
Japanese Rice
米消費者
rice consumer
輸出
export
シンガポール
Singapore
Notes
近年，日本産米の国内市場が縮小しつつある一方で，日本産米の海外への輸出が増加傾向で推移している．政府は米の輸出に力を入れており，国別の特性・状況に応じた明確な戦略に基づく最適なマーケティング体制・手法の構築を通した海外市場でのシェア拡大を 目指している．シンガポールは重要な輸出先市場の一つと考えられているが，その存立基盤がどこにあるかについての詳しい検討は少ない．そして，シンガポールにおけるマーケティング・リサーチに基づき，米消費者の購買行動の実態を明らかにする先行研究も多くない．そのため，本論文ではそれらの課題に狙いを定めて論述を展開していく．
In recent years, the domestic market of Japanese Rice is in areduction tendency, while its export is expanding year by year. The government of Japan is putting its back into the rice export to increase the share of the market abroad. Therefore the optimum marketing strategy based on the condition of each rice export destination country is extremely expected. Singapore, as one of these destination countries, is commonly accepted, but so far how and where should we detect its significance as a rice import country especially in Asia has not been expounded clearly yet. And through reading the documentary records before, it is found that the circumstances of consumer behavior of rice purchasing in Singapore has either not been clarified according to a real marketing research. Consequently, in this paper, these two tasks are going to be made clear.
Temporal
現代
Contemporary
Created Date 2014.05.19
Modified Date 2022.11.11

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